Trying to Buy Success
How much are you spending to learn the tricks of the Internet marketing trade? Are you spending cash hand over fist in pursuit of an ideal approach to implement your business idea? Are you becoming an IM product addict, investing your cash in anything and everything that might improve you bottom line?
If you're spending a fortune on your business, you're not the only one. Far too many Internet marketers are doing the exact same thing.
And that's totally understandable. It makes perfect sense to purchase new information and products to keep your business rolling right along. There's nothing crazy about acquiring new information and products in order to stay abreast of changes in the business. However, there is a problem with running on the 'BUY NOW' treadmill if you're not making any money.
There's a significant difference between trying to stay on the cutting edge and gambling on every possible tool in examples of making a business work.
You want to spend your money the smart way. You do not want to be the person who has spent $ 40,000 on IM products and still is not making regular sales.
Buying the Right Way
How do you prevent yourself from unnecessary overspending? It starts by building a rock-solid foundation. If you strip away all of the details, tricks, options and creative new ideas from Internet marketing, it's a simple proposition.
You must have a product you can sell. You must have a way to sell the product. You need to secure traffic to the website you'll be using to generate sales.
That's IM in a nutshell. All of your efforts should relate to one of those basic needs.
As such, you need to focus on building strength in all three areas. When you buy something, it must directly address one of those three fundamental needs.
Before you start reaching for details, tweaks, adjustments and tricks, you need to develop your core means of making online money. Once you have the basics in place, you're going to start making money. After you're making money, you can be looking at those extras and adjustments.
Smart Foundation Building
You do not need to spend big money to build a profitable foundation. This is what you need to do.
- Get a smart, big picture understanding of Internet marketing. You need to hear, straight from the proverbial horse's mouth, how things fit together and what really works.
- Focus on ways to boost traffic. As noted, traffic is one of the three keys to a solid foundation. It's also the most important one you'll address. Without traffic, you can not determine if your product is interesting or if you're sales strategy is working. Without traffic, you can not determine if you have the right product or a workable sales strategy. You need to get people to your site as soon as possible.
- Discover a continuing source of support and guidance. A good eBook can be helpful and instructional videos can really help if you are a visual learner. However, developing a real relationship with a successful mentor is much more valuable than any eBook or video series. Good mentoring increases efficiency, makes it easier for you to build a foundation, and allows you to avoid common mistakes.
- Do not overexpose yourself. You want to meet your objectives without risking significant losses. Find opportunities to get the essentials at bargain prices. Look for a business coaching program or mentoring arrangement that does not cost more than you can afford.