Part 2: Google AdWords Marketing
This is my second article series of Internet Marketing Miracles.
Today, we will discuss about Google AdWords Marketing and
how it is affecting the whole marketing industry, in general, and
the product owners and marketers, in particular.
Advertising in Google AdWords has been the most lucrative
form of online advertising never seen since the birth of the
Internet. It is instantaneous and you could receive sales minutes
after you finalized your campaign. AdWords guru, Perry
Marshall, calls it as "the fastest crash course on true, real-life,
street-level direct marketing ".
It is the only online advertising mode where you can generate
Traffic to your website within 10 minutes of campaign, to millions
of targeted traffic from a minimum advertising budget of just $ 5.
Pioneered by Overture (formerly Goto.com, now known as Yahoo!
Search Marketing), it was not known to many until Google use this
campaign as an advertising medium. Creating campaign is a process
and is not for everyone. You need to use some keyword search tool
and campaign analysis and techniques in your campaign before you
can be successful in this venture.
Google AdWords Defined:
AdWords advertising is a text link ads you can see as "sponsored
ads "located at the top or just a text block at the right – of your
Google search results whenever you search for some products
or services. Also known as pay-per-click (PPC) advertising,
bidders can then bid on a cost per million (CPM) basis for block
advertisements. Your advertisement will then be shown to the
content network site know as Adsense, the other side of Google
When you create a campaign (text ads), you will bid for a series
of words or phrases (called as keywords) as your anchor text
that will link to your website domain or to your affiliate domain
page. Done correctly, you could have a very profitable return
of investment (ROI) and when done wrongly, could be very
disastrous to your advertising budget. Due to the complexity of
this system, most companies are hiring Consultants to do the
campaigns for them.
What is Google AdSense?
Google AdSense is a form of advertising medium used by
Webmasters to monetize on the contents of their webpages.
Blocks displayed could be text, images and recently video
iframes and the text displayed are always relevant to the contents
of your webpages. The monetization of your page depends on
how well you place the location of your AdSense blocks. Although
placement plays a vital role in your click-through, color and text
font place an important aspect in your campaign. Try to experiment
with the background color, font and text colors to achieve the
desired click-through campaign and, hence, maximizing your AdSense
If your niche site is [http://www.aboutdogs.com], AdSense will display an
ads relating to your contents, like "dog foods", "dog grooming
ebooks "and, if you specify a targeted country, could even show a
"veterinary clinic" near your area. Contextual ads change whenever
the content of the page change as well. What makes this advertising
relevant is majority of your customers are targeted, that is, looking for
real information as per their keywords search.
Using AdWords and AdSense in your internet marketing campaign,
when done right, could be very profitable. In my more than a year
in online marketing, i have witnessed dozens of ordinary people
making a "modest $ 200 to $ 60,000" per month income from digital
ebook sales – using AdWords campaign. Selling digital information
is very effective using Google AdWords campaign. Why selling
digital products are the best home business today? For simple reason,
it does not require you to store and send the package. No inventory
and no packaging as there are no physical products to attend to.
Everything is done in automation. If you're an Internet Marketer,
you may aware of this selling strategy.
AdWords campaign is defined by different sets of permutations as follows:
1) Broad Match: Google's default option. When someone
search for online dating, your keyword will appear when
someone search "online" or "dating". It is less targeted than the
exact and phrase match. With this type of campaign, you may
receive very less click-through and it could drain you advertising
budget if you do not do proper keyword search.
2) Phrase Match: Quotation marks are integrated to emphasize
a phrase. When you campaign for "online dating", your ads will
be seen when someone search "adult online dating" but not for
"dating online" search. It is more targeted than broad match but
less effective than exact match.
3) Exact Match: Brackets are used to emphasize the search.
When you campaign for [online dating], it will show up on the
search without any other terms in the query. It will not show up
when someone search for "online dating resources" or "online
dating guides "
will receive fewer impressions for this search.
4) Negative Keywords: When your keyword is "online dating"
and you add negative keyword -guide, your ad will not appear
when someone search for "online dating guide". You can apply
this option at both Ad Group and campaign level.
The concept of AdWords is very simple, yet, very complex and
tricky. What you believe is your best campaign could be your
worst keyword campaign. So, take time to muster the art of
proper keyword marketing, do proper research, take advise,
read reports, buy ebooks about Adword guides, implement it,
learn from your mistakes and you will see success in the long run.