You Do not Need a Website – You can start advertising your business online today without a website. A website is a good place for customers to go and kind of "preview" your store before they make the trip down there. You can talk about the products or services you provide on your website, but it's not necessary to have to start getting new customers from online ads.
Shop Around For The Best Places To Advertise – There are many popular websites that are finding ways to target their ads to only people in a certain area. Those are the best places to advertise. You do not want to pay for advertising to a larger group of people than you need. Try to limit the exposure you are paying for to only those in your immediate area to make your advertising costs more effective. Even though you might be able to snag a customer or two from outside your immediate area, the odds are good that the price to get that new customer will be too high to make it feasible.
Do not Be Intimidated Because Your New To Online Advertising – Just because you are new to online advertising does not mean that you will have a hard time getting new customers. Even if you were an experienced online marketer, it will take some experimenting and testing with your ads to see what is the most effective way for you to find new customers.
Make Sure You Test The Effectiveness Of Your Ads – Try to figure out a way to test the effectiveness of your ads. You can do this by asking new customers how they found you.