Window displays are one of those “free marketing techniques” that costs nothing to implement. All you have to do is put up a poster or a manikin and you will be good to go. But when promoting your window displays, there are some things that you will want to do before you start marketing with window displays.
The first thing that you will want to do is to put posters on the wall of your windows. This is similar to how McDonald’s markets their new products. Whenever they launch a new product, they run commercials for it plus they hang it up on their walls. This is how they get their marketing message to the rest of the world.
You can do the same thing. Whenever you come up with a new sale or offer, promote with your window displays. People will walk by, look, and see what you have to offer.
There’s this Chinese restaurant in my area who uses this technique with effectiveness. They now have a Japanese menu but before all they used to have was a poster promoting their products. I noticed the poster before I noticed the Japanese menu, and it was all due to the poster that I saw outside. Plus it was strictly in black and white.
All the poster had was the name of the product, and a price. I tried their hibachi chicken and have never turned back sense. This is one of my favorite items on the menu, along with the chicken egg foo young dish. I usually order both of these items with an egg roll every time I go there.
So when it comes to window displays, you have a lot of options at your disposal. You can hang up a poster, leave it blank, or even use a manikin. What is a manikin? Well a manikin is one of those fake looking women who are supposed to show you how a signature dress is going to appear to you.
Manikins can either be boy or girl, and they both can be displayed with effectiveness. If you have some new clothes coming out for sale, place it on the manikin and let everyone know that it is on sale. This form of window display advertising can net you a lot more sales than what you’re making right now.
If you aren’t using your window displays to the best of your ability, then now is the right time to start doing it. Both manikins and posters are great ways to get your message out to people and entice them to buy.
A full color poster will more than likely do better than a black and white one, and instead of using manikins in your business, use real live women. This is the best way to show off your products.
Using posters and manikins are great ways to boost your sales and profits right way. If you’re windows are totally bare right now, now is the time to spruce them up so that you can get more customers into your doors, and to get more repeat sales.
Hopefully you will use these tips to have the kind of small business success that you dream of.
Good luck with using these tips to earn more money in your business today.