PGDM or Post-Graduate Diploma in Management is basically designed to develop one’s skills and capabilities to reach global positions in management. It helps honing managerial skills. It enables a student to turn into a professional who possesses decision making skills. A PGDM in Marketing does the same keeping marketing as its main focus. It lays emphasis on conceptual and analytical reasoning giving the students a great deal of insight into the business domain.
Among a variety of options offered, PGDM in Marketing has emerged as one of the most opted for subjects. Marketing is required at every level. From the lower levels of management to the top-level, it is one of the most important aspects of management in order to keep the organization going. Marketing is for an organization what fuel is to a car. The function of marketing is to conceive the products, their prices, how and where they have to be promoted. Such activities need to be carried out to check the feasibility of launching a new product in the market. This is done by conducting research and surveys.
The benefits of enrolling in a PGDM Marketing course are that Marketing is an all pervasive activity for the organization and better marketing and promotion of commodities leads to increase in sales and revenues. These two are the most important benefits of Marketing. A student who has studied marketing at the post-graduate level would find no dearth of job opportunities, but then just a PGDM is not enough. A person needs to be confident, dynamic and must have knowledge about the job he or she has applied for. There are a host of organizations and companies who are looking for talented Marketing people.
There are a number of institutes which provide PGDM in Marketing. Marketing has immense scope as more and more companies are coming up and to make their presence they need to use the 4 P’s of marketing i.e. product, price, place and promotion in the most effective way. A person who has studied marketing can only understand the importance of the 4 P’s in order to sell the products and services; this will in turn lead to achieving the organizational goals and objectives.
One can opt from the number of institutes which offer the course. There are different kinds of PGDM courses which one can go (this depends whatever suits him/her best) for like PGDM Full-time, Part-time and Executive programs.