Branded pens have long been a successful, inexpensive promotional tool widely used by seasoned marketing professionals. Such printed pens provide markets with the ability to gain and retain a wide audience without creating any of the advertising advertising costs of various advertising mediums with similar reach and retention levels.
While spending on promotional items has dropped with recent drops in economic activity, advertising items remain one of the best values for any marketing budget. Against normal intuition, such economic times may be the best times during which to focus extra spending on the highest return marketing efforts. These are the times when the current economic climate and the corresponding fight for market share become the most competitive. Whether you have a large business or are a sole proprietor, branded pens may be all it takes to keep your brand going in the minds of many. When you're in business, your business will fall apart quickly any time you stop building your brand.
Branding yourself using these items is more than just presenting your logo, as it should also include vital contact information to increase the ease of repeated custom. Promotional pens are more than simply something you can give away at special events; they're something you can make available to your customers and potential clients every chance you get.
Printing your logo and getting your contact information imprinted on a pen is a great way to market your company, as described below:
These products cost far less quality quality exposure than most other advertising efforts.
They can provide repeated exposure over a long duration. They can even be passed around from person to person, further expanding reach.
They can also help improve the perceived bond between your company and clients. It is important to consider just how much cheaper it is to encourage customer loyalty than it is to try to convert new clients to your brand, particularly during economic uncertainty.
Trade shows and similar events provide a unique opportunity to hand out printed pens en mass to an audience which is sure to take them, especially if the pens are in some way unique.
Beyond all of that, if you have high quality pens with your logo and contact information on them, you can give them out as gifts of appreciation for long-time clients and quality employees. This helps to show that you believe such people are a very important part of your business. This can be very useful in terms of enthusiastic word-of-mouth promotion from customers and employees alike.
While using printed pens as a promotion tool is not a new idea, it remains one of the best tools available today. Most businesses will benefit from having pens left available for people to take with their logos and contact information printed on them.